Hardware

Talk City said it has implemented community solutions for healthshop.com, a natural health products and wellness destination site, and SportsHabitat.com, an interactive sports-related community and e-commerce site.

Talk City is providing the sites complete community platforms, including moderated discussion boards, live auditorium chat events with celebrities, as well as moderated 24-hour chat communities.

Financial arrangements were not disclosed.

Talk City creates and manages online interactive communities that help businesses develop and maintain relationships with customers and other audiences.

"This holiday season, brand differentiation online will be at a premium," said Peter Friedman, CEO of Talk City. "Both healthshop.com and SportsHabitat.com understand that building a chat community not only increases a site's 'stickiness,' but also establishes the foundation of lasting relationships and brand-loyalty among fickle shoppers."